From the Perspective of Marketing Psychology

We have seen an evolution in social media platforms over the last few years. Each of these networks, from LinkedIn to Facebook to Twitter, is vying to be the place where you spend your time networking and interacting with friends and family. As marketers, we’ve had to tailor our messages to each platform, but a new leapfrog in the marketing domain presents an opportunity for future marketing strategies. Millennials are abandoning social media entirely, but they are spending more time watching mobile videos. When you combine this new trend with live video, you have something that every brand should consider.

Psychology of Social Media Platforms

The field of social media marketing is still in its early stages, and there are almost as many failures as successes. This is simply due to a lack of clarity about what these platforms can do with data and how far they will go in integrating it into every aspect of the site.

To be honest, most social media marketers don’t know enough.

Have you encountered any other significant social media or online marketing issues, and how are you dealing with them? A conceptual understanding of the psychology of social media platforms, ranging from YouTube influencers to semi-public Facebook Groups, can potentially impact marketing spaces. Using this knowledge, we devise novel ways to capitalize on these opportunities to benefit the social media marketer or celebrity (or evil).

What is the Psychology of Social Media?

Social Media, Psychology and Public Health. The Psychology of Social Media is a relatively new field in psychology that explores how people interact in a digital world. Researchers in this field study how social media affects people’s cognitive, behavioral, and emotional states and their interpersonal relationships. The usage of social media is on the rise, with nearly two-thirds of adults (64%) now using at least one of seven social media platforms (Facebook, LinkedIn, Google+, Instagram, Pinterest, Twitter, or YouTube) monthly. This is up from 62% in 2014 and 50% in 2013. The rise of social media has brought several potentially positive and negative impacts on people’s physical and psychological well-being. Growing evidence suggests that social media use may adversely affect users’ health-related attitudes and behaviors. Social media activities, such as “liking” and sharing someone else’s photo, can lead to increased feelings of envy — and perhaps even anxiety and depression. Instagram, the photo-sharing platform, may be particularly well suited to trigger feelings of jealousy because it allows people to present their lives as more perfect than they may be.

How social media networks’ popularity has changed over time

People’s Internet experiences are becoming a duel. We want to buy and consume as much content as possible with as little effort as possible. Marketing concepts aimed at this behavioral pattern reveal that social media networks track their users’ movements. Their popularity has shown some exciting behaviors and consuming habits over time, such as how frequently people like posts, like posts from competitors, and discuss their posts with other peers.

The popularity of social media networks has evolved due to external events, internal functional explanations, and user experiences. Unlike most writing that examines social media from a writing standpoint, this article investigates the factors that may have caused social media networks to gain or lose popularity. These assertions are acknowledged to be specific to American culture and age groups. These interpretations provide various building blocks for comprehending the social media landscape and the value of social networks in business.

Maintaining Likeability and Social Media Presence

The more time you spend on these websites, the less likely your likeability factor will decrease. This won’t be an issue if users believe you’re always present and interested in what they’re doing or how their day went. Fortunately, there are some practical ways to counteract this drop in likeability. You can, for example, use Hootsuite’s unique hash-tagging feature to connect social media platforms. Additionally, try to post at least once every hour (sometimes promoting specific updates instead of all news).

Social media platforms are rapidly evolving and changing. New platforms are introduced ahead of schedule, with updates that change how users interact on the network, posing new challenges for marketing professionals. The members appear to be strangers rather than long-term friends. They interact with content as an extended source of information rather than as a networking means. Because they provide marketing intelligence at a low cost, social media networks continue to be highly influential for marketing experts.

Facebook, Instagram, and YouTube are the following social media platforms to emerge.

As video content becomes increasingly popular, Instagram and YouTube are expected to grow. Facebook is expected to grow, but not as rapidly as the other two due to its emphasis on photos and live-streaming video content rather than regular videos.

The battle for people’s attention is intensifying. Last year, Facebook paid more than $40 billion for Instagram and WhatsApp, respectively. In 2006, Google paid approximately $500 million for YouTube. “I think we’ll see a lot of fragmentation and fragmentation in social media in 5 or 10 years, and it’ll be very much about competing to make sure your profile is seen by as many people as possible,” said Christian Rudder co-founder of OkCupid. “I believe the answer is likely to be in live video and other forms of highly tailored and personalized content.”

Facebook (and Instagram): Consider Facebook (and Instagram) if you sell products or services to a younger demographic, such as fashion brands. Because of the site’s features and target market has become one of the most accessible platforms to set up and start earning followers. Instagram and Facebook provide good bonding opportunities (such as live-streaming) in comparison to other platforms.

YouTube is an excellent platform for reaching millennials aged 18 to 24 who prefer online videos to TV shows. If you want to use videos to promote your business, you must first create a YouTube channel.

such as Snapchat, have emerged as significant connection points for millennials. According to a recent Society of Young Professionals study, 79 percent of millennials found jobs through networking or job posting. Another study published earlier this year discovered that “six in ten students who use their campus’ online student directory for networking also use it to flirt and appear more knowledgeable.” Marketing to millennials can be a challenging or enriching task. New platforms: Marketing to millennials is best left to a seasoned advertising agency. One that has devised novel ways to connect with a generation that is often overlooked

Newer Generations

This year marks Facebook’s tenth anniversary. That’s a very long time. The truth is that many young users aren’t aware of how long they’ve been on the internet since we were. If we were to poll them and ask them their first impression of social media, I would be surprised if most of them said Facebook, even though more apps and features had been added to change Facebook’s function as a social media platform. Instagram has grown in popularity, and it has recently surpassed Snapchat as the most popular social media platform for people under the age of 35. (specifically, those born after 2000). YouTube still falls short in some ways, but some well-known big influencers, such as Beyonce, ushered in a kind of golden age for it by bringing their followers onto the platform.

The point is that younger generations have realized other avenues and ways to achieve success and spread your message beyond Facebook, Twitter, and old Instagram. We may still be enamored with the prospect of reaching audiences ranging from hundreds of thousands to a few million, but creating and maintaining our own media distribution channels is also a step toward creating fully independent content creators. The logic behind this is that studios recognize the potential of new-age callings, especially in an oversaturated market like YouTube. Fans of these musicians are willing to pay to hear and see them perform. Their fans may not create music or videos, but they do have money.

What are you hoping to achieve by launching a marketing campaign? As you move forward in your business development, you’ll need to stay updated on which social media platforms are most beneficial to your company and industry.

Originally published at on December 5, 2021.




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Maya.T- Marketing Growth

Maya.T- Marketing Growth

I’m a growth hacker, and I can help you get the most out of your marketing strategy.

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